Marlay Shollenberger

Business Owner / General Manager / Sales / Production Manager

My family has owned Seneca Mineral Company since 1995 and SMC has been around since 1957 producing naturally occurring brine that we sell for ice & dust control. I have been in the liquid deicing industry for 20+ years and sell millions of gallons of product every winter to private companies, interstate systems, government installations as well as resale operators across the North East United States. I have designed, built and sold my own custom spray systems (before that was a thing) and our company also sells tanks, fittings, spray systems, Metal Pless Plows and ZMI Snow Pushers. to our customers. I have watched a very "niche" market blossom into what it is today and am very passionate about spreading accurate information so that the industry as a whole will flourish. I have been lucky over the years to be taught by some of the best in the industry and am now very privileged to pass that information on to not only our customers but the industry as a whole. One of the things that I am most proud of is the number of customers we have taken from having no liquid experience to being full fledged advocates for the process.

I also operate a trucking company which is a sister company to Seneca Mineral that does most of our liquid transport in the winter, have an excavating company as well as a consulting company and have a beautiful wife - Stephanie, an amazing little boy Max and another addition on the way!